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Documentation Index

Fetch the complete documentation index at: https://docs.andrubailey.com/llms.txt

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Below are the questions prospective clients ask most often before getting started. If something isn’t covered here, the best next step is to book a strategy call — it’s the fastest way to get a straight answer about fit, scope, and cost.
The engagement runs four weeks from kickoff to launch. That timeline is achievable because scope is defined upfront during the Discovery & Strategy phase — before any design or development work begins. There are no open-ended timelines or scope surprises midway through.
The focus is on B2B service businesses: consulting firms, professional services, real estate, and industries like sports tech where credibility and clarity drive decisions. This engagement is probably not the right fit for e-commerce stores, consumer apps, or early-stage startups that don’t yet have paying clients or a defined market position.
Framer lets the site get built quickly without sacrificing quality. It produces modern, responsive sites by default and — importantly — it’s designed so you can manage the site after launch without needing a developer. You can update copy, swap images, and make layout changes on your own. That matters because your site shouldn’t require a support ticket every time something needs updating.
To keep the project on track, you’ll need to have ready:
  • Brand assets — logo files, colors, and typefaces (or direction for establishing them)
  • Content direction — existing copy, drafts, or clear messaging guidance
  • Platform access — credentials for any tools or integrations the site needs to connect with
  • Availability — time to review and respond at key checkpoints during each phase
The more complete your assets are at kickoff, the smoother the four-week timeline runs.
Revisions are structured per phase, not open-ended. Each phase includes a defined round where you consolidate feedback from your side and return it in a single pass. The goal is to reach clear, effective decisions quickly — not to run unlimited cycles of small changes. This structure protects both the timeline and the integrity of the work.
Ongoing retainer maintenance isn’t part of the core engagement, but you won’t be left without support. The handoff includes documentation covering how your site is structured and how to make common updates. Framer makes most day-to-day changes manageable on your own. For larger additions or new features after launch, additional work can be scoped separately.
Pricing is scoped per project based on the specific work involved. The best way to get a clear sense of fit and cost is to book a strategy call. There’s no commitment required — it’s a straightforward conversation about your goals and whether this engagement makes sense.Book a strategy call
Yes. Two live client sites are publicly available:A third engagement — a consulting firm project — is kept private at the client’s request.
Andru’s focus is strategy and design, not copywriting. If you need significant copy written from scratch, plan to bring in a copywriter or arrive at the engagement with existing draft copy. Having your messaging direction sorted before kickoff makes the design phase faster and sharper.
Book a free strategy call at cal.com/andru-bailey/strategy. It’s a short conversation to understand your goals, see if there’s a good fit, and get a sense of scope and cost. No commitment required.You can also reach out directly at hello@andrubailey.com with any questions before booking.