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Working with Andru is different from hiring an agency. There’s no account manager, no hand-offs between teams, and no process bloat. Andru is a solo design partner who runs a structured, four-week engagement from kickoff to launch. You’ll always know where the project stands, what’s coming next, and exactly what’s needed from you at each step.

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Your role

You’re a collaborator, not a passenger. To keep the project on track, you’ll need to provide:
  • Brand assets — logo files, color palette, and typefaces (or direction on establishing them)
  • Copy direction — existing website copy, drafts, or clear guidance on messaging and tone
  • Platform access — credentials or admin access for any tools that need to connect to your site
  • Availability — roughly 2–3 hours per phase for reviews, feedback, and decisions at key checkpoints
The more prepared you are at the start, the smoother the engagement runs.

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Communication

This is not a daily-standup relationship. Andru leads the process and brings you in at the moments that matter — phase transitions, key design decisions, and launch readiness. You can expect:
  • A clear brief and scope confirmed before work begins
  • Structured check-ins at the end of each phase: Discovery & Strategy, Design, and Development
  • Direct, actionable feedback requests — not open-ended “what do you think?” exchanges
  • Response turnaround expectations set at kickoff so nothing stalls
If a question or decision comes up mid-phase, Andru will flag it clearly rather than making assumptions.

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Revisions

Revisions are structured, not open-ended. Each phase includes a defined round of feedback where you review the work, consolidate input from your side, and return it in a single pass. This approach keeps the project focused and prevents the scope creep that drags timelines out. Revision requests are evaluated against the original brief and goals — the standard is clarity and effectiveness, not preference for its own sake. If something isn’t working strategically, it gets fixed. If it’s a matter of personal taste that doesn’t affect outcomes, that conversation happens directly.

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Timeline

Four weeks is achievable because the scope is defined before a single pixel is placed. The Discovery & Strategy phase exists specifically to eliminate ambiguity upfront, so the design and development phases can move with confidence. The most common cause of delays is slow feedback or missing assets. If a review checkpoint sits unanswered for several days, or if copy and brand files aren’t ready when the project needs them, the timeline shifts accordingly. Your responsiveness at key moments is the variable most within your control.
The faster you can turn around feedback at key checkpoints, the smoother the timeline. Plan for 2–3 hours of your time per phase for reviews and decisions.

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After launch

Once the site is live, it’s yours. Framer — the platform your site is built on — is designed for non-developers to manage. You can update copy, swap images, and make layout adjustments without touching code or filing a support ticket. Andru provides handoff documentation so you know exactly how your site is structured and how to make common updates. For larger changes or new features down the road, additional work can be scoped separately. But for day-to-day ownership, you won’t need ongoing technical support.