1
Discovery & Strategy
You and Andru align on who the site is for, what those visitors need to believe, and how the structure should support your sales and marketing goals. This phase produces a clear brief that drives every design decision that follows.
2
Design
Visual direction is established with a focus on clarity, authority, and restraint. Pages are designed to communicate quickly and credibly — no decoration for its own sake, only decisions that serve the message.
3
Development
The site is built in Framer, which means design and development happen in a single environment. What you see in design is what gets built — no translation layer, no surprises.
4
Launch
Final review, domain and hosting setup, go-live, and handoff. You leave with a live site, documentation for managing it, and the ability to make copy and image updates yourself without calling a developer.
The 4-week timeline works because each phase has a defined scope and a single decision-maker. No committees, no endless revision cycles.
Discovery & Strategy
How the project starts: aligning on audience, messaging, and site structure before a pixel is placed.
Design & Build
How design decisions are made and how the site is built in Framer for speed and long-term flexibility.
Launch
What the final phase covers: review, go-live, and a clean handoff so you own the site from day one.
What to expect
How the working relationship is structured, what’s needed from your side, and how decisions get made.