Every project follows a defined four-week path from kickoff to launch. Each phase has a clear scope, a specific deliverable, and a single decision-maker on your end. That structure is what makes the timeline possible — not corners cut, but clarity about what gets decided when and by whom.Documentation Index
Fetch the complete documentation index at: https://docs.andrubailey.com/llms.txt
Use this file to discover all available pages before exploring further.
Discovery & Strategy
You and Andru align on who the site is for, what those visitors need to believe, and how the structure should support your sales and marketing goals. This phase produces a clear brief that drives every design decision that follows.
Design
Visual direction is established with a focus on clarity, authority, and restraint. Pages are designed to communicate quickly and credibly — no decoration for its own sake, only decisions that serve the message.
Development
The site is built in Framer, which means design and development happen in a single environment. What you see in design is what gets built — no translation layer, no surprises.
The 4-week timeline works because each phase has a defined scope and a single decision-maker. No committees, no endless revision cycles.
Discovery & Strategy
How the project starts: aligning on audience, messaging, and site structure before a pixel is placed.
Design & Build
How design decisions are made and how the site is built in Framer for speed and long-term flexibility.
Launch
What the final phase covers: review, go-live, and a clean handoff so you own the site from day one.
What to expect
How the working relationship is structured, what’s needed from your side, and how decisions get made.