> ## Documentation Index
> Fetch the complete documentation index at: https://docs.andrubailey.com/llms.txt
> Use this file to discover all available pages before exploring further.

# The 4-Week Process: From Kickoff to Live Site

> A structured 4-phase process — Discovery, Design, Development, and Launch — designed to move from kickoff to a live site in four weeks.

Every project follows a defined four-week path from kickoff to launch. Each phase has a clear scope, a specific deliverable, and a single decision-maker on your end. That structure is what makes the timeline possible — not corners cut, but clarity about what gets decided when and by whom.

<Steps>
  <Step title="Discovery & Strategy">
    You and Andru align on who the site is for, what those visitors need to believe, and how the structure should support your sales and marketing goals. This phase produces a clear brief that drives every design decision that follows.
  </Step>

  <Step title="Design">
    Visual direction is established with a focus on clarity, authority, and restraint. Pages are designed to communicate quickly and credibly — no decoration for its own sake, only decisions that serve the message.
  </Step>

  <Step title="Development">
    The site is built in Framer, which means design and development happen in a single environment. What you see in design is what gets built — no translation layer, no surprises.
  </Step>

  <Step title="Launch">
    Final review, domain and hosting setup, go-live, and handoff. You leave with a live site, documentation for managing it, and the ability to make copy and image updates yourself without calling a developer.
  </Step>
</Steps>

<Note>The 4-week timeline works because each phase has a defined scope and a single decision-maker. No committees, no endless revision cycles.</Note>

<CardGroup cols={2}>
  <Card title="Discovery & Strategy" href="/process/discovery">
    How the project starts: aligning on audience, messaging, and site structure before a pixel is placed.
  </Card>

  <Card title="Design & Build" href="/process/design-and-build">
    How design decisions are made and how the site is built in Framer for speed and long-term flexibility.
  </Card>

  <Card title="Launch" href="/process/launch">
    What the final phase covers: review, go-live, and a clean handoff so you own the site from day one.
  </Card>

  <Card title="What to expect" href="/working-together/expectations">
    How the working relationship is structured, what's needed from your side, and how decisions get made.
  </Card>
</CardGroup>